Industry Scorecard
Blackthumb’s most ambitious product, the Industry Scorecard gives clients a 30,000 foot view of their competitive environment. As the only comprehensive, quantifiable method for keeping score against market peers - it’s an essential tool in any executive’s strategic planning.
How does your business stack up?
Competitive insights have never been deeper.
Our team leverages a combination of data analyses, market surveys, and in-depth research to populate a comprehensive scorecard that evaluates your business on what Blackthumb refers to as the “Fundamentals” - cornerstones of business performance. Quantifying the Fundamentals allows clients to objectively identify strengths, weaknesses, opportunities, and threats; giving them the insight they need to outmaneuver the competition.
“The Blackthumb Industry Scorecard challenged what we thought we knew about our market, our customers, and our competitive "advantages". It isn't hyperbolic to say the findings caused dramatic transformation in our strategic approach to merchandising, marketing, and pricing.”
— Retail Client
The Fundamentals
Product
How does the client score on the product/service qualities their customers care most about?
Market
Is the audience the client serves meaningful, resilient and growing? What marketshare is left to be gained? How dense and differentiated is the competitive set of industry players?
Service Experience
How straightforward and compelling is every interaction a customer has with the client from consideration to fulfillment?
Brand Experience
To what degree does the market recognize the client, understand their value proposition, and believe it?
Featured Diagnostic Tools
Blackthumb industry scorecards are built using a combination of proprietary information gathering techniques and analytical frameworks.
Market Surveys
We deploy incentive-driven surveys to capture honest, structured feedback from your ideal customers and prospects—revealing how the market truly perceives your offering.
Data Analyses
We blend your internal data with curated third-party sources to quantify performance, expose patterns, and build a data-backed scorecard tailored to your business reality.
Independent Research
We dig deep—online and offline—to uncover your true strengths, vulnerabilities, and opportunities. Think mystery shopper meets private investigator, with a strategy twist.
1st-Hand Experience
Whenever possible, we experience your brand and your competitors’ through the eyes of a customer—capturing critical insights no spreadsheet ever will.
Solution Process
Blackthumb clients can expect a straightforward, painless experience from inception, to delivery.
Step 1: Project Kickoff
We align on your objectives and hear your story—what got you here, and where you want to go.
Step 2: Data Procurement
We work with your data people to access the data needed for the Growth Diagnostic—secure, streamlined, and easy.
Step 3: Execution & Check-Ins
We get to work—analyzing data, sharing early insights, and providing weekly updates as we go.
Step 4: Final Insights
In 7–9 weeks, we convey our findings in a detailed presentation with comprehensive documentation—everything you need to take action with confidence.
Scorecard Example
Interested in seeing an example scorecard? Enter your information below to navigate to a complete scorecard populated for a legitimate Blackthumb client.
Get Started With Blackthumb
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At Blackthumb, we live by the principle that to receive value, you have to deliver value. That's why 80% of the project fee for a Growth Diagnostic isn't invoiced until after our findings, insights, and recommendations are conveyed.
If any client doesn’t find value in the insights and recommendations derived from the scorecard, Blackthumb will forgo billing of the final 80%.
Beyond the initial 20% retainer, clients are only billed for directly attributable costs like data, travel, or third-party fees for which the client explicitly approves.