Analytics Projects
Let us solve your most complex problems.
We relish opportunities to solve problems that require deep investigative analytics. No matter the challenge, if it can be diagnosed - Blackthumb will find a way with an Analytics Project.
Our most versatile service provides clarity to your complexity.
Analytics projects are scoped initiatives with clear objectives, timelines, milestones and anticipated outcomes. There isn’t a typical Analytics Project, but there are two common themes that must be present for a successful project outcome:
The client’s problem has a clearly quantified symptom - a metric or outcome that’s either desirable or undesirable.
Ample data is either readily available or could be acquired to root cause the issue. It’s okay if today that data is disparate or poorly organized.
“It was obvious our new shipping policy was creating poor customer experiences, but we couldn't understand why. Blackthumb was able to provide a clear analysis that demonstrated where and why these poor experiences were happening, and made a pragmatic recommendation that mitigated these bad experiences without reducing collected shipping.”
— Retail Client
Common Use Cases
Analytics Projects leverage our deep stable of analytical techniques and frameworks to solve any problem. While widely-applicable, here are some examples of solutions we often deploy to address client challenges.
Root Cause Analysis
There’s a clear change in the client’s financial, operational, or marketing performance—let us identify the change driver.
Opportunity Assessment
You're evaluating a new growth opportunity—new markets, products, or tactics—we'll provide a quantified assessment of strategic fit before you invest.
Marketshare Analysis
We estimate the client’s total addressable market and calculate how much of it they’re capturing—based on actual customer alignment.
Product Deep-Dive
We analyze product sales, margin dynamics, and usage behavior to identify what’s fueling growth, retention, and profitability.
Core Customer Identification
We pinpoint the consistent attributes of your most valuable customers—and use enriched data to surface more prospects like them.
Marketing Mix Analysis
We evaluate what marketing efforts are actually driving results—and highlight the under-leveraged areas with potential to scale.
Solution Process
Blackthumb clients can expect a straightforward, painless experience from inception, to delivery.
Step 1: Project Kickoff
We align on your objectives, hear your story, and ask any preliminary questions necessary to ensure a positive outcome.
Step 2: Scope Alignment
Objectives, processes, and expected outcomes are all documented and approved by the client before we get to work.
Step 3: Data Procurement
We work with your data people to access the data needed for the Analytics Project—secure, streamlined, and easy.
Step 4: Execution & Check-Ins
We get to work—analyzing data, sharing early insights, and providing weekly updates as we go.
Step 5: Final Insights
In 7–9 weeks, we convey our findings in a detailed presentation with comprehensive documentation—everything you need to take action with confidence.
Get Started With Blackthumb
Looking to learn more about how you could work with Blackthumb? Fill out the form below and we’ll be in touch with you shortly!
At Blackthumb, we live by the principle that to receive value, you have to deliver value. That's why 80% of the project fee for an Analytics Project isn't invoiced until after our findings, insights, and recommendations are conveyed.
If any client doesn’t find value in the insights and recommendations derived from the project, Blackthumb will forgo billing of the final 80%.
Beyond the initial 20% retainer, clients are only billed for directly attributable costs like data, travel, or third-party fees for which the client explicitly approves.