Analytics Projects
Engage data detectives to solve your unsolvable problems.
We relish opportunities to solve problems that require deep investigative analytics. No matter the challenge, Blackthumb will resolve it with an Analytics Project.
“It was obvious our new shipping policy was creating poor customer experiences, but we couldn't understand why. Blackthumb was able to provide a clear analysis that demonstrated where and why these poor experiences were happening, and made a pragmatic recommendation that mitigated these bad experiences without reducing collected shipping.”
— Retail Client
Our most versatile service provides clarity to your complexity.
Blackthumb analytics projects engage experienced analysts to curate the right information and deploy relentless analytical rigor to root-cause and solve your most challenging problems. There isn’t a typical Analytics Project, but successful outcomes commonly depend on a clearly quantified symptom. Think profitability leaks, customer count regression, decreased customer sentiment, or any other clearly identified issue in your business.
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Common Use Cases
Analytics Projects leverage our deep stable of analytical techniques and frameworks to solve any problem. While widely-applicable, here are some examples of solutions we often deploy to address client challenges.
Root Cause Analysis
There’s a clear change in the client’s financial, operational, or marketing performance—let us identify the change driver.
Opportunity Assessment
You're evaluating a new growth opportunity—new markets, products, or tactics—we'll provide a quantified assessment of strategic fit before you invest.
Marketshare Analysis
We estimate the client’s total addressable market and calculate how much of it they’re capturing.
Product Deep-Dive
We analyze your product sales & customer data to identify what’s fueling growth, customer acquistion, retention, and profitability.
Core Customer Identification
We pinpoint the consistent attributes and behaviors exhibited by your most valuable customers, and identify ways to create more of them.
Marketing Mix Analysis
We evaluate what marketing efforts are actually driving results and highlight under-leveraged areas with potential to scale.
Project Process
Step 1: Project Kickoff
We hear your story, align on your objectives, and ask any preliminary questions necessary to ensure a positive outcome.
Step 2: Scope Alignment
Objectives, processes, and expected outcomes are all documented and approved before we get to work.
Step 3: Data Procurement
We work with your data people to access the data needed for the Analytics Project.
Step 4: Execution & Check-Ins
We get to work analyzing data, sharing early insights, and providing weekly updates as we go.
Step 5: Final Insights
At project conclusion, we convey our findings in a detailed presentation with everything you need to take action with confidence.
Our low-drag diagnostic process requires mere hours of your company’s bandwidth to acquire information and execute. We aim to expedite the delivery meaningful insights and maximize the return on your time.
- The Blackthumb Guarantee -
At Blackthumb, we live by the principle that to receive value, you have to deliver value. That's why 80% of the project fee for an Analytics Project isn't invoiced until after our findings, insights, and recommendations are conveyed.
If you don’t find that the Analytics Project effectively diagnoses your problem, Blackthumb will forgo billing of the final 80% of your project fee. No questions asked.
Get Started With Blackthumb
Looking to learn more about how you could work with Blackthumb? Fill out the form below and we’ll be in touch with you shortly!