Engagements
Deliver transformative growth without disrupting your business.
Partner with Blackthumb for consistent analytical support, business intelligence reporting, or marketing campaign management to execute against long-term objectives and keep your team focused on what they do best. Clients receive in-house expertise, bandwidth and results without the in-house overhead.
Why Partner With Us?
Clients partner with Blackthumb for a variety of reasons, but some of the more typical include:
Our done-for-you approach allows us to execute against key initiatives - so your employees can stay focused on core operations.
We provide the results and insight of in-house marketing, analytics, and reporting expertise, without the in-house overhead.
One-stop marketing, merchandising, and analytics increases synergy within growth initiatives, leading to faster and better results at less cost.
“It was clear from our Growth Diagnostic that we needed to change our product offering to better suit the needs of our customers, but without Blackthumb we wouldn't have known where to begin. Blackthumb created and managed the project plan that helped us implement and clearly measure the effect of the product changes.”
— Retail Client
Engagement Options
Reporting Engagement
In reporting engagements Blackthumb builds, maintains, and provides consistent access to a stable of business intelligence reports tailored to suit the client’s business model and priorities. These global reports are designed to provide clients with the insight they need to manage their businesses and achieve their objectives.
Featured Reports:
Business Dashboard
Take control of your business with this global view of business performance.
Customer Health Report
Identify your best customers, track their engagement, identify the products and marketing activities that attract and retain them.
Multi-Channel Marketing Dashboard
Objectively measure your marketing efforts, so you can invest more in the activities that drive growth.
Product Contribution Report
Understand what products and services are driving growth, profitability, and customer engagement.
Solution Process
Step 1: Define Scope
We align on reporting needs, data requirements, and next steps.
Step 2: Confirm Plan
We lock scope, data plans, and align on cadence of communication.
Step 3: Data Flow
We work with your IT team to build and automate secure data pipelines.
Step 4: Build & Review
We create and refine reports, gaining client approval to validate clarity and impact.
Step 5: Go Live
Live dashboards and regular reporting deliver timely, actionable insights.
Strategic Analytics Engagement
Strategic Analytics Engagements couple Blackthumb’s insights-packed suite of BI reporting with world-class analytical expertise to drive growth and solve problems. Clients with strategic analytics engagements regularly deploy Blackthumb to execute data-driven projects, provide insight into business performance, measure key activities, and answer their most challenging questions.
Strategic Analytics Engagements Include:
BI Reporting
Access Blackthumb's world-class suite of dashboards and reports.
Analytical Bandwidth
Ongoing analysis, ad hoc support, and strategic insight when you need it most.
Consistent Contact
Regular check-ins to review progress, align on goals, and share findings.
Growth Driver Review
Quarterly deep dives to evaluate strategy and surface new opportunities.
Solution Process
Step 1: Engagement Kickoff
Blackthumb aligns with client on reporting needs, meeting cadence, and project priorities.
Step 2: Data Flow
Blackthumb works with the client’s IT resource to build and automate the data pipeline needed to fuel reports, analyses, and project work.
Step 3: Report Creation & Review
Blackthumb builds reports for client review and refinement—ensuring they’re intuitive and actionable.
Step 4: Project Work (On-Going)
Projects are scoped and executed based on client goals, timelines, and next steps—tracked and reviewed regularly.
Step 5: Client Connections
Regular check-ins to share results, provide insights, deliverables, and receive client feedback.
Marketing Engagement
While Blackthumb’s core expertise is analytics, our marketing roots run deep. Marketing Engagements enlist Blackthumb to analyze current campaign performance, convey recommendations to optimize activities, and manage marketing campaign activities on the client’s behalf.
Blackthumb carries deep experience in a variety of marketing domains including digital marketing, direct response marketing, and brand management. With access to a stable of world-class agencies Blackthumb has the skills, bandwidth, and relationships necessary to execute multi-channel marketing campaigns that drive transformative growth; allowing clients to stay focused on their core competencies.
Marketing Engagements Include:
Campaign Management
Blackthumb partners with client to plan, execute, and optimize multi-channel marketing campaigns on their behalf. Specific domains include digital marketing, direct response, ABM, and more.
Vendor Engagement
Where necessary Blackthumb engages third party experts to manage specific activities on the client's behalf. Blackthumb manages vendors and aligns their activity with the client's objectives.
Measurement
All campaign activity is backed by industry-leading reporting—giving clients visibility, confidence, and control over performance and ROI.
Consistent Contact
Regular meetings at the client's discretion to review results, discuss projects, share insights, and document client direction.
Solution Process
Step 1: Review
Blackthumb performs a Marketing Mix Analysis to evaluate client's current marketing scope and performance.
Step 2: Plan Shareout
Blackthumb shares findings and a recommended plan to optimize results and pursue new growth opportunities.
Step 3: Kick-Off
Blackthumb activates the agreed-upon marketing plan—coordinating vendors, resources, and developing reporting infrastructure.
Step 4: Management
Blackthumb continuously monitors and optimizes campaign activity to maximize performance and ROI.
Step 5: Connections
Regular check-ins to share results, insights, deliverables, and gather feedback.
Universal Engagement
For clients that want to focus exclusively on running their core business, Universal Engagements are a great fit. Clients in these engagements benefit from the synergistic effects of leveraging Blackthumb for BI reporting, strategic analytics, and marketing campaign management.
As a fusion of all engagements, Universal Engagements empower Blackthumb to effectively operate as the client’s in-house marketing and analytics department, but at a fraction of the cost that would be required to stand up a complete team of analysts, media planners, and IT resources.
Universal Engagement Benefits:
Focus & Time Savings
Blackthumb handles reporting, strategic analysis, and marketing so the client can focus on their core competencies to drive growth and profitability.
Cost Savings
Universal Engagements enlist Blackthumb to serve as the client’s in-house marketing and analytics department—at a fraction of the cost of building a full internal team.
Enhanced Results
Blackthumb's focus, domain expertise, and access to broader data ensures clients benefit from the best ideas, generate the strongest insights, and have access to better information to drive growth.
Consistency
Blackthumb provides continuity of reporting and insight by fitting clients with talented analysts and project managers who understand their unique business requirements.
Get Started With Blackthumb
Looking to learn more about how you could work with Blackthumb? Fill out the form below and we’ll be in touch with you shortly!
At Blackthumb, we live by the principle that to receive value, you have to deliver value. That's why 80% of the project fees for an Scorecards, Growth Diagnostics, and Analytics Projects isn't invoiced until after our findings, insights, and recommendations are conveyed.
If any client doesn’t find value in the insights and recommendations derived from the project, Blackthumb will forgo billing of the final 80%.
Beyond the initial 20% retainer, clients are only billed for directly attributable costs like data, travel, or third-party fees for which the client explicitly approves.