Growth Diagnostic
A clear path to transformative growth in 90 days.
Blackthumb’s Growth Diagnostic is a 90 day journey designed to identify the greatest growth opportunities in your business. We leverage a combination of proprietary data analyses, market research, surveys, and stress-testing to map out the most direct path to meeting your growth objectives.
“Blackthumb was able to identify that a lack of market awareness was stifling our growth with clear and compelling evidence. We partnered with them to implement and measure direct response marketing activities that generated customer growth of 73% within six months.”
— Retail Client
You’re the typical Growth Diagnostic client if:
You’ve found product-market fit but aren’t meeting growth objectives
You’re unsure which products, services, marketing efforts, or experiences will actually move the growth needle. Or you need help evaluating which of your ideas are worth pursuing.
You need pragmatic solutions that you can implement and measure without adding headcount or disrupting your daily operations.
Growth Objectives
Ideas to Pursue
Solutions
The 6-Step Diagnostic Playbook
Blackthumb leverages a series of six proprietary analyses built on your data, a broad market survey, and stress-testing of your business’ customer experience to build a comprehensive diagnostic assessment of how to drive growth in your business.
Historical Sales Analysis
We analyze historical sales patterns to identify when and under what conditions your business has experienced growth. Serves as a level-set on what initiatives have historically driven growth.
Product Performance Analysis
We assess product and service performance to determine which offerings have fueled growth and profitability—and where the market is signaling opportunities to optimize or expand the assortment.
Customer Base Analysis
We identify segments most responsible for growth, evaluate whether current and adjacent markets can support future goals, and surface expansion opportunities.
Marketing Mix Analysis
We evaluate which marketing and sales activities are actually driving growth and assess the client’s presence across the customer journey from awareness to consideration.
Customer Experience Analysis
We examine how effectively the business serves core customers from consideration through fulfillment, identifying service gaps and experience improvements that unlock growth.
Competitor Overview
We benchmark the business against key competitors on the factors customers care about most, delivering clear strengths, weaknesses, and strategic positioning opportunities.
Project Timeline
Our low-drag diagnostic process requires mere hours of your company’s bandwidth to acquire information and execute. We aim to expedite the delivery meaningful insights and maximize the return on your time.
Data Gathering
Before kickoff, Blackthumb works with your team to acquire data for analysis and complete a contextual questionnaire.
Kickoff + Early Analysis
Project kickoff aligns on objectives, timeline, and deliverables. Initial data analyses begin.
Survey + Check-In
Early insights are reviewed and a market survey is launched to broaden the analysis.
Customer Journey
Customer experience and journey stages are mapped and stress tested.
Competitive Review
Competitor assortments, marketing activity, and service models are analyzed.
Insights + Roadmap
Final diagnostic presentation with prioritized growth initiatives and execution roadmap.
- The Blackthumb Guarantee -
At Blackthumb, we live by the principle that to receive value, you have to deliver value. That's why 80% of the project fee for a Growth Diagnostic isn't invoiced until after our findings, insights, and recommendations are conveyed.
If you don’t find value in the information, insights, and recommendations derived from your growth diagnostic, Blackthumb will forgo billing of the final 80%. No questions asked.
Interested in seeing if a Growth Diagnostic is right for your business?
Take our free 10 minute Growth Diagnostic Index (GDI) assessment to evaluate fit for your business and assess how analytically-equipped your company is to drive meaningful growth.
Start Your Growth Diagnostic Today.
Looking to chart your business’ course to transformative growth? Fill out the form below and we’ll be in touch shortly!