Industry Scorecard

Scorecard Example

If the Industry Scorecard were an iceberg - the scorecard itself is what’s visible above the surface. It serves as a summary document with superficial insights that’s useful for sharing high-level conclusions within a broad group of client stakeholders. Ultimately the lionshare of strategic value derived from the Industry Scorecard is conveyed in person during the Blackthumb presentation, where key observations and recommendations are underscored by a comprehensive set of facts and details.

In addition to the presentation and scorecard, clients also receive a comprehensive catalog of documentation and analyses including:

  • Raw survey data including all respondent profile attributes and responses.

  • Analysis of survey data, including evidence substantiating key findings or conclusions.

  • Quantitative analyses performed to calculate non-survey scorecard metrics.

  • Supplementary market research documentation including competitor and client brand and service experience reviews.

Interested in learning more about what the Blackthumb Scorecard could do for you? Fill out the form below to get started!

Client A scorecard by Blackthumb Diagnostics featuring a scorecard narrative, overall ranking table, and prioritized recommendations. The scores rank product, market, service experience, and brand awareness with an overall score of 3.625.
Comparison chart titled 'Product Rank: 4' from Blackthumb Diagnostics. Left side: Client vs. Competitors table showing response pool and rank; Client A ranks highest with 1.83. Right side: Client Element Rankings table lists elements like Customer Service, Easy to Do Business With, Price, with ranks compared to competitors. Customer service ranks 1st at 13% scored weight. Bottom section includes prioritized recommendations for growth diagnostics and strategies addressing price and leveraging strengths.
Service Experience Rank chart with rankings for various customer service elements by phase: Information Gathering, Intent-to-Purchase, Post-Purchase, Post-Fulfillment. Includes client and top competitor ranks and overall scores. Contains recommendations focusing on integrating account-based technologies and enhancing content and merchandising strategies.
Market rank assessment table with elements including market acquisition factor, annual target market opportunity, competitive density, market durability, and market consistency. Each element has measurement details, scoring rubric, score weight, and client score. Market rank is 2.5. Prioritized recommendations provided for customer retention and acquisition.
Brand awareness report by Blackthumb Diagnostics with a rank of 4, displaying elements, surveyed scores, and competitive ranking. Elements include Client Awareness, Product Assortment, Product Quality, Customer Service, and Return Policy. Recommendations suggest performing a growth diagnostic.

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The Blackthumb Value Guarantee

At Blackthumb, we live by the principle that to receive value, you have to deliver value. That's why 80% of the project fee for a Industry Scorecard isn't invoiced until after our findings, insights, and recommendations are conveyed.

If any client doesn’t find value in the insights and recommendations derived from the scorecard, Blackthumb will forgo billing of the final 80%.

Beyond the initial 20% retainer, clients are only billed for directly attributable costs like data, travel, or third-party fees for which the client explicitly approves.